Hello, I'm Riya
Hello, I'm Riya
PRODUCT DESIGNER
I solve complex design problems through systems thinking and technical acumen.
I solve complex design problems through systems thinking and technical acumen.
Experience in B2C FinTech, B2B SaaS, Service Design and non-profit products
Currently Product Designer @ Intuit
Leading the future design vision for TurboTax Full Service
Augmenting the value of human expert reassurance during high-stakes tax filing season. Tax filing led by a human, sped up with AI.
PRODUCT STRATEGY | SERVICE DESIGN | 2026
A revamped pricing UX to convert website traffic into dedicated tax filers
Re-designing offer pages for TurboTax partners to streamline price decision making. Increased traffic to sign-ups by 19% and revenue by 18% from last year, to $2.6 million.
PRODUCT DESIGN | 2025 | B2C FINTECH
Promotion page design strategy to acquire loyalty of Gen Z customers
Designing an offer landing page for one of TurboTax Canada's biggest customer acquisition strategies. Increased traffic by 13%, and traffic to auth rates by 5% from previous year.
PRODUCT DESIGN | 2025 | B2C FINTECH
Increasing sign-ups for Indigenous students’ tutoring
A fresh website re-design for Canada's west coast based indigenous tutoring program, that proudly shows off their indigenous identity.
PRODUCT DESIGN | DESIGN SYSTEMS | NON-PROFIT
Augmented Reality made easy for independent furniture businesses
UX Research and Design for a business-to-business software which allows online retailers to instantly generate 3D models of real-life objects.
PRODUCT DESIGN | UX RESEARCH | B2B SAAS
Accessible music on Spotify watchOS
An additional feature design to Spotify's watchOS interface that enables all audiences to access music beyond just the noise.
PRODUCT DESIGN | 2024
Promoting UNICEF and increasing engagement on SFU campus
A 0-1 website design strategy to communicate UNICEF Campus Club's value proposition to people on SFU campus and to potential sponsors.
PRODUCT DESIGN | BRAND VOICE | 2025
Predictive prompts for Intuit AI chat
Encouraging users to trust AI by showing its capabilities with suggestive prompts, ready to go.
PRODUCT DESIGN | CONCEPT | 2026
Leading the future design vision for TurboTax Full Service
Augmenting the value of human expert reassurance during high-stakes tax filing season. Tax filing led by a human, sped up with AI.
PRODUCT STRATEGY | SERVICE DESIGN | 2026
A revamped pricing UX to convert website traffic into dedicated tax filers
Re-designing offer pages for TurboTax partners to streamline price decision making. Increased traffic to sign-ups by 19% and revenue by 18% from last year, to $2.6 million.
PRODUCT DESIGN | 2025 | B2C FINTECH
Promotion page design strategy to acquire loyalty of Gen Z customers
Designing an offer landing page for one of TurboTax Canada's biggest customer acquisition strategies. Increased traffic by 13%, and traffic to auth rates by 5% from previous year.
PRODUCT DESIGN | 2025 | B2C FINTECH
Increasing sign-ups for Indigenous students’ tutoring
A fresh website re-design for Canada's west coast based indigenous tutoring program, that proudly shows off their indigenous identity.
PRODUCT DESIGN | DESIGN SYSTEMS | NON-PROFIT
Augmented Reality made easy for independent furniture businesses
UX Research and Design for a business-to-business software which allows online retailers to instantly generate 3D models of real-life objects.
PRODUCT DESIGN | UX RESEARCH | B2B SAAS
Accessible music on Spotify watchOS
An additional feature design to Spotify's watchOS interface that enables all audiences to access music beyond just the noise.
PRODUCT DESIGN | 2024
Promoting UNICEF and increasing engagement on SFU campus
A 0-1 website design strategy to communicate UNICEF Campus Club's value proposition to people on SFU campus and to potential sponsors.
PRODUCT DESIGN | BRAND VOICE | 2025